Ice Cream

I love Ice Cream (who doesn't?) and America is the country of Ice Cream. But coming from country, where finding chocolate ice cream means you have a lucky day, I'm having troubles. On average supermarket shelf in San Diego, there is about 25 different flavors of Ice Cream, usually from four or five different producers (brands). But, finding the simple chocolate ice cream is not easy. It does not exists. Oh, there are flavors that contain chocolate (chocolate mint, double chocolate cookies fudge, or whatever - I mostly have no idea what the name means), but no simple chocolate.
In large stores, you can find "Best of both", which contains both Vanilla and Chocolate. This is a good substitute, if you like vanilla.
The point of the story is that too much of horizontal differentiation is, uhmm, too much :-)