Saturday, December 15, 2007

IPhone and the others

IPhone seems to be a big success and every mobil phone producer is trying to find an appropriate answer. Some of them are slowly realizing on of the main advantages of the IPhone: lack of keyboard.
Yes, I mean it. Take a look at BlackBerry. It is big, the keyboard takes one half of the space and it is not even a good keyboard. Since there is a limit on the size of the phone (the size of the pockets in the suit), the screen has to be smaller if the keyboard is bigger. Yet, what for do you use a phone? I'm willing to bet that most people primarily read (and thus need big, clear screen), and maybe type a few short answers to the emails. Most email, blog posts and memos are written on the computer.
The phone is just a way to keep up with the recent developments when you are on a run (bus, train,...) and do not have access to the computer. Trying to create a reasonable good keyboard is pointless. The price is too high - smaller screen or bulkier phone.
I'm happy that somebody understood, let's just hope others will copy (as it is well known, the imitation is the sincerest form of flattery) soon and there will be choice for the consumers.
P.S. I'm not saying that the Apple was the first to completely give up on the physical keyboard, it just probably happens to be most successful one. Probably, as we know, good ideas do not always succeed at first...