Saturday, October 6, 2007

The shows, the magazines and the ads

When I'm eating a dinner, I like to watch some TV. Everyone who saw a show in the US will confirm that the ads are way more frequent and longer than in the Czech Republic. They come every five to ten minutes and last almost as long. The show that has 40 minutes is scheduled for 60 minutes, so you get the picture.
Similarly, the magazines (The Economist, but also the Time) are full of ads. In particular, The Economist is about 2x thicker in the US than in the Czech Republic, but the actual content is almost identical! In the Time, you can go through 10-15 pages before the first article comes!
I have a feeling that the US is in a bit different equilibrium than the rest of the world. Ads are quite cheap and so everyone has a lots of them (and can them aim better to a specific groups of readers). In the EU, the ads are more expensive and there is much less of them.
I just hope the Europe will not converge to the former equilibrium.

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