Radiohead

You probably heard the news - a band called Radiohead (never heard about them) published their album on the web. You can purchase(i.e. download) it for any price you want. There was a big fuss about it and lots of speculation whether it will be a success or no.
Well, it is definitely nice experiment, but the experience itself is appalling. The website is terribly slow (and I mean terribly) and very, very confusing. If you still manage to obtain a code to download the album, the code does not work.
This is not a way to go. Downloading from P2P is as easy as a one mouse click, so this is no competition. Even though somebody is always listening, it is so much easier to download it this way than to try to pay for it 0.0 pounds. Anyway, Nohavica way is simpler - just let people download it and encourage them to use P2P to reduce the burden for your servers.